"Two Twelve": an explanation-

At 211 degrees, water is hot.

At 212 degrees, water boils.

With boiling water, comes steam.  Steam can power a locomotive.

Raising the temperature of water by one degree means the difference between something that is simply very hot and something that generates enough force to power a machine. 

Our mission at Two Twelve Inc. is to raise every effort by one degree; to separate ourselves from our competition by one degree; to establish a level of customer service that is one degree above our industry's standard.

Two Twelve . . . A Degree Above The Rest

The philosophy of Two Twelve Inc. is embodied in the following:

When we build, let us think that we build forever. Let it not be for present delight nor for present use alone. Let it be such work as our descendants will thank us for: and let us think, as we lay stone upon stone, that a time is to come when those stones will be held sacred because our hands have touched them, and that men may say, as they look upon the labor and
wrought substance of them, "See! This our father did for us." John Ruskin